Friday, January 16, 2015
Rhode Island’s exchange trusted consumers and it worked
Exchanges across the country had to decide last year whether
to require current members to return this year and choose a health plan or
automatically re-enroll them in their old plan if they don’t choose to switch.
A federal study found that 70% of consumers would save money if they switched.
But there was general concern among the experts that many wouldn’t come back
and would lose coverage. Both the federal Healthcare.gov and CT’s
exchanges decided to default people back into their old plan, sometimes
with much higher premiums, if they didn’t affirmatively switch. Rhode Island’s
exchange, however, trusted consumers to come back and re-evaluate the best fit
for them – 78%
did, and many saved a lot. Only 40% of HealthCare.gov consumers returned to
shop. There is also evidence that plan switching causes health plans to offer
better value plans to keep customers. Rhode
Island has a history of successfully trusting consumers to manage their own
affairs. A
NY Times article explores the exchange enrollment assumptions that drove
the different decisions, and how Rhode Island turned out to be right to trust
consumers.