Guroo.com – new health care price shopping tool

A cool new tool, Guroo -- from the Health Care Cost Institute, allows price comparisons for a wide array of treatment bundles across the US. For example, average prices for a colonoscopy for preventive screening across the US, in CT and New Haven are $2,288, $2,851 and $2,730 respectively. However that New Haven consumer can save, on average, $100 by travelling to Bridgeport and $627 if they are willing to travel to Springfield for the procedure. The site also breaks out the bundle into the physician and facility portions of the price, with the average cost and range of prices. The site also explains what the procedure entails, how to prepare (important for a colonoscopy), and questions to ask your provider. A great consumer tool but also an important advance for price transparency, and hopefully cost control.